One Bracelet. Five Hugs.

Bracelets designed to bring comfort, connection, and love—wherever life takes you.

Whether you’re giving a gift, sending encouragement, or simply need a reminder that you’re not alone—there’s a hug here for everyone.

Find Your Hug Button

Which Hug Fits Your Moment?

  • Gold – The Unconditional Hug

    For children from a parent or caregiver. A calming, comforting hug that says, “I’ll always be here.”

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  • Teal – The Real Love Hug

    For best friends or romantic partners. A deep, honest hug that says, “You mean the world to me.”

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  • Grey – The Me Hug

    For self-love and personal reflection. A quiet, grounding hug that says, “You’re enough, just as you are.”

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  • Peach – The Heart Hug

    For chosen family—grandparents, aunts, or anyone who’s loved you like their own. A gentle hug that says, “I’m proud of you.”

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  • Mint – The Boost Hug

    For teammates, coworkers, or anyone who needs encouragement. A high-five in hug form: “You’ve got this.”

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The Hug Button homepage hero image with wearable comfort quote

Everyone needs a hug sometimes.

The Hug Button is a simple, meaningful bracelet that helps you feel connected—even when you're apart. Whether you're a parent sending your child off to school, a friend supporting someone from afar, or someone needing a gentle reminder of self-love, each bracelet is a small symbol of something much bigger: love, support, and presence.

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Flatlay of four Hug Button bracelets in navy, teal, gold, and pink on a soft linen cloth

Each color represents a different kind of love. Which one fits your moment?

Gold – The Unconditional Hug
For kids from parents or caregivers. A calming reminder of home, safety, and I’ll always be here.

Teal – The Real Love Hug
For partners or best friends. Deep, honest connection you carry on your wrist.

Grey – The Me Hug
For yourself. A grounding reminder to pause, breathe, and love who you are.

Peach – The Heart Hug
For chosen family. A warm hug from Grandma, an aunt, or someone who’s loved you like their own.

Mint – The Boost Hug
For teammates, coworkers, or friends. A gentle high-five in bracelet form—you’ve got this.

How It Works

1. Pick Your Hug
Choose a color that matches the type of love or support you want to share or receive.

2. Wear It Daily
Soft, simple, and adjustable—made to go wherever you do.

3. Press to Feel Close
Whenever you miss someone (or just need a pause), press your Hug Button. It’s a moment of connection, right there on your wrist.

Find Your Hug Button

Love From Our Customers

  • "My twin nieces are in different classrooms for the first time this school year and these Hug Buttons were a great reminder for them that they are still together even though they’re apart. They love them!!! ❤️❤️"

    Nancy B.

  • "This was exactly what we needed for starting kindergarten! My daughter is very nervous with new things and she's worn it every day and tells me that she presses it during school. Makes her feel so much better."

    Courtney P.

  • "Quality is so much more than I expected! It’s a beautiful and well-crafted bracelet…love it, and so does my wife, as I gifted it to her. Fast shipping, terrific customer service. Highly recommended to all for that sweet, personal gift of love."

    Ken R.

  • "Love having this matching with my daughter. Hers makes her feel better while she's away but it makes me feel better too looking at it while she's gone. So happy we found this!"

    Courtney P.